Dutch cryptocurrency service provider Amdax has announced the launch of AMBTS B.V., a pioneering Bitcoin treasury company with plans to go public on Euronext Amsterdam. With an ambitious target to hold 1% of all Bitcoin in circulation, the firm is positioning itself as a major player in institutional Bitcoin adoption across Europe.
At current market prices, reaching that goal would require acquiring over $24 billion worth of Bitcoin—a bold move signaling growing confidence in Bitcoin as a long-term strategic asset. The company plans to raise capital in stages to build its reserves, enhance shareholder value, and maximize Bitcoin-per-share returns for investors.
AMBTS to Launch with Private Funding Round and Euronext Listing Plans
To kick off its accumulation strategy, AMBTS B.V. will conduct an initial private funding round, allowing early investors to gain exposure to Bitcoin through equity in a regulated entity. Funds raised will be used to accelerate the company’s early Bitcoin purchases, giving it a head start toward its 1% ownership target.
Following the private round, AMBTS intends to list on Euronext Amsterdam, offering public investors a new way to invest in Bitcoin without holding the asset directly. This strategy mirrors the appeal of Bitcoin ETFs, but with the added benefit of a treasury-focused business model.
Amdax, which became one of the first Dutch crypto firms to register with the Dutch Central Bank (DNB) in 2020, also secured a MiCA license in June 2025—making it fully compliant with the EU’s new crypto regulatory framework. This regulatory backing strengthens its credibility as a Bitcoin investment vehicle in Europe’s financial markets.
European Momentum Builds for Corporate Bitcoin Adoption
Amdax’s move aligns with a growing trend of corporate Bitcoin adoption across Europe. At least 15 companies across Germany, the UK, France, and Sweden now hold Bitcoin on their balance sheets, signaling increasing acceptance of digital assets as part of modern financial strategy.
This shift reflects broader institutional interest in Bitcoin as a hedge against inflation and a non-sovereign store of value. With regulation in place and investor appetite growing, AMBTS B.V. enters the market at a moment when demand for regulated Bitcoin exposure is on the rise.
By launching a dedicated treasury vehicle with public market access, Amdax is bridging the gap between traditional finance and the Bitcoin ecosystem—potentially setting a precedent for other firms in the EU.
