Paris-based Blockchain Group has taken a major step into the world of cryptocurrency by purchasing 624 Bitcoin worth approximately $68.7 million. This latest acquisition boosts the company’s total holdings to 1,471 BTC, now valued at over $154 million. With this move, Blockchain Group has officially become Europe’s first Bitcoin treasury firm, signaling growing institutional confidence in Bitcoin as a long-term store of value.
Institutional Interest in Bitcoin Surges Across Europe
Blockchain Group’s aggressive Bitcoin strategy reflects a wider trend of rising institutional adoption in Europe. Following the approval of spot Bitcoin ETFs in the U.S., European companies and financial institutions have been increasingly exploring crypto as a viable asset class.
The shift gained further momentum after former U.S. President Donald Trump signed an executive order in March, proposing the creation of a national Bitcoin reserve funded by seized cryptocurrencies from criminal investigations. This bold stance from the U.S. has influenced global sentiment, encouraging European institutions to consider Bitcoin in their reserve strategies.
Major European players are now entering the space. Leading financial institutions such as BNP Paribas, VanEck, 21Shares, and Bitpanda have signaled growing interest in crypto assets. Even the Czech National Bank is reportedly evaluating Bitcoin as part of its reserve strategy—an unprecedented move among central banks in the region.
Bitcoin Hits New Highs as Bullish Momentum Builds
Bitcoin’s price recently reached a record high of $112,000, with analysts expecting the market to stabilize between $103,000 and $108,000 in the short term. According to Bitget analyst Ryan Lee, this consolidation phase may create ideal buying opportunities for new and returning investors.
Supporting the bullish trend, on-chain data indicates continued whale accumulation, suggesting that large-scale investors are still confident in Bitcoin’s long-term potential—even at elevated prices. These trends reflect the ongoing shift from speculative trading to strategic, long-term holding by institutional players.
With a staggering 1,097.6% year-to-date return, Blockchain Group’s Bitcoin strategy not only sets a precedent for other European firms but also reinforces the growing belief that Bitcoin has matured into a credible treasury asset. As the landscape continues to evolve, more institutions across Europe are expected to follow suit, further accelerating mainstream crypto adoption.
