In a surprising move that could redefine how companies approach digital assets, former Coral Capital executives are stepping into the spotlight with an ambitious plan to bring Binance Coin (BNB) into the corporate treasury conversation. Through a Nasdaq-listed shell company, the team aims to raise $100 million to acquire BNB on behalf of Build & Build Corporation.
Their mission? To establish BNB as a credible reserve asset for public companies — much like Bitcoin has been used by firms like MicroStrategy and Tesla. The move signals a potentially groundbreaking shift in how institutional players perceive alternative cryptocurrencies beyond Bitcoin and Ethereum.
Inspired by Bitcoin, But BNB Faces Unique Challenges
While Bitcoin has slowly gained recognition as “digital gold,” BNB’s path is more complex. Originally launched by Binance, BNB has long been intertwined with the crypto exchange’s brand, which has faced regulatory scrutiny in the past. This centralized origin, combined with a track record of underperformance compared to other top tokens, has raised eyebrows among crypto skeptics and traditional investors alike.
Critics argue that these factors could limit BNB’s appeal as a corporate reserve asset. From concerns about liquidity to questions around long-term stability and decentralization, the road to mainstream acceptance won’t be easy.
Rebuilding BNB’s Reputation for Institutional Adoption
Despite these hurdles, the Coral Capital alumni believe they can reshape how BNB is perceived. By using a publicly listed vehicle to make the acquisition, the team is seeking transparency, legitimacy, and broader investor confidence.
They argue that with careful branding and consistent communication, BNB’s utility — including its role in fueling Binance Smart Chain (BSC) and its growing ecosystem — can help reposition it from an exchange token to a serious financial instrument for corporate balance sheets.
If successful, this initiative could mark a turning point for alternative cryptocurrencies and set the stage for more diversified crypto treasuries across the public markets. As institutions explore options beyond Bitcoin, BNB may just find a second life — this time as a cornerstone of corporate finance in the Web3 era.
