Hong Kong-based gaming and Web3 company Boyaa Interactive International is looking to significantly expand its cryptocurrency holdings, with plans to invest up to $70 million over the next year. The move comes as the broader crypto market experiences a downturn, creating what the company sees as a strategic buying opportunity.
The company has announced that it will seek shareholder approval to deploy its idle cash reserves during periods of market weakness. This approach aims to strengthen its crypto treasury while also supporting ongoing research and development in its Web3 gaming segment.
Strategy Focuses on High-Value, Liquid Crypto Assets
If approved, Boyaa intends to focus on cryptocurrencies that offer strong liquidity, large market capitalization, and long-term value potential. Its current holdings already include substantial investments in Bitcoin and Ethereum.
At present, Boyaa holds approximately 4,091 Bitcoin valued at around $280 million, along with 302 Ether worth over $600,000. This brings its total crypto treasury close to $285 million, positioning the company among the top corporate holders globally.
Despite a roughly 45% market decline since October, Boyaa appears confident in its long-term crypto strategy. While many companies have slowed down or even reduced their holdings during this period, Boyaa is taking the opposite approach by planning additional acquisitions.
The company currently ranks as the 23rd-largest corporate Bitcoin holder worldwide. In the Asia-Pacific region, it trails behind Metaplanet and Next Technology Holding.
Boyaa’s push into crypto is part of a broader transition toward Web3 gaming that began in late 2023. Originally known for its online card and board games, the company has since shifted focus to blockchain-based gaming infrastructure and experiences.
