CEA Industries, a Nasdaq-listed firm, has deepened its commitment to the cryptocurrency space by acquiring an additional 38,888 BNB, valued at around $33 million. This latest purchase cements the company’s status as the largest corporate holder of Binance Coin (BNB) and reinforces its pivot from traditional products to a focused digital asset strategy.
From Nicotine Vapes to Building a $1.2B BNB Treasury
Earlier this year, CEA Industries made headlines when it transitioned away from its nicotine vape business to build a treasury centered entirely on BNB. The company now holds 388,888 BNB, currently valued at approximately $330 million based on recent market prices.
This bold move is supported by a substantial $500 million private placement led by 10X Capital and YZi Labs, providing the financial muscle for CEA to pursue its ambitious target: owning 1% of BNB’s total supply by the end of 2025. If successful, this would bring its holdings to around $1.2 billion at today’s valuation.
CEO David Namdar described the acquisition as a reflection of the company’s “conviction in BNB’s long-term potential,” signaling confidence in both the asset and the ecosystem surrounding it.
Why CEA Is Betting Big on BNB
BNB recently reached an all-time high of $900 before a minor correction brought it down to $844. Despite market fluctuations, CEA believes its single-asset strategy provides a unique advantage, allowing the company to fully align with the growth of the BNB Chain and benefit from its expanding network effects.
The company’s strategy sets it apart from other corporate treasuries that typically diversify across multiple crypto assets. By concentrating on BNB, CEA aims to create one of the largest corporate digital asset treasuries in the world, fully integrated with a blockchain ecosystem experiencing rapid developer and user adoption.
With institutional support, a clear vision, and a growing BNB reserve, CEA Industries is positioning itself at the forefront of crypto-native treasury innovation.
