Asian food giant DDC Enterprise is doubling down on its Bitcoin investment strategy through a new strategic partnership with Hong Kong-based Web3 powerhouse Animoca Brands. The collaboration is set to inject up to $100 million in BTC to support DDC’s yield enhancement initiatives, according to a recent announcement.
As part of the non-binding agreement, Animoca Brands will contribute to DDC’s Bitcoin treasury growth while also offering strategic guidance. Notably, Yat Siu, Co-Founder and Executive Chairman of Animoca, will join DDC’s newly launched Bitcoin Visionary Council, where he will help steer the company’s future in digital assets.
DDC Strengthens Its Crypto Holdings with Animoca’s Backing
The move marks a significant milestone for DDC, which has already secured capital commitments of up to $528 million to expand its Bitcoin portfolio. As of July 7, DDC holds 368 BTC, valued at approximately $43.3 million. This represents a 48.3% increase in BTC yield compared to its mid-June acquisition, underlining the company’s strong momentum in the crypto space.
With Animoca’s support, DDC aims to further capitalize on Bitcoin’s long-term potential, blending traditional business operations with cutting-edge blockchain innovation.
Shared Vision to Position Bitcoin as a Leading Monetary Asset
DDC CEO and Founder Norma Chu described the partnership as a “transformative step,” highlighting both companies’ commitment to advancing Bitcoin as a mainstream financial asset. “We’re excited to partner with Animoca Brands and bring our Bitcoin vision to life in a way that benefits our customers and shareholders,” she said.
Yat Siu echoed the sentiment, noting that the alliance represents more than just capital—it’s about strategic collaboration. “Together, we’ll unlock new value through blockchain innovation and reinforce Bitcoin’s growing role in the global economy,” he stated.
This latest move signals DDC’s rising ambition to be a serious player in the digital asset world—bridging food commerce with financial technology through bold investment and visionary partnerships.
