The Dogecoin Foundation’s commercial branch, House of Doge, has officially entered the European football scene with a bold move — acquiring a majority stake in Italian football club US Triestina Calcio 1918. The acquisition, announced on Monday, marks a major milestone for both the Dogecoin community and the historic football club, signaling a new era of innovation, culture, and digital integration.
House of Doge now becomes the largest equity holder in the club, with plans to infuse fresh capital and revitalize its operations. This partnership aims to support initiatives that hold both community and cultural significance, aligning with Dogecoin’s mission to connect technology with real-world impact.
Reviving a Historic Club with Fresh Vision
US Triestina Calcio 1918, a founding member of Italy’s Serie A, has faced financial struggles in recent years. With the backing of House of Doge, the club looks set to regain stability and competitiveness. The investment will focus on modernizing management, improving facilities, and strengthening community engagement — ensuring that the spirit of Triestina remains deeply rooted in local culture while embracing global opportunities.
This collaboration also reflects a broader trend in football, where foreign investors step in to rescue and rebuild historic teams. By leveraging Dogecoin’s global fanbase, House of Doge hopes to attract millions of new viewers and bring renewed attention to both the club and the city of Trieste.
Integrating Crypto into European Football
A key part of the partnership involves introducing cryptocurrency integrations across US Triestina’s operations. Fans will soon be able to purchase tickets and merchandise using Dogecoin and other cryptocurrencies, making the match-day experience more modern and inclusive.
This initiative represents a major step toward expanding Dogecoin’s real-world utility. Beyond football, House of Doge has already made its mark through partnerships with NTT INDYCAR SERIES driver Devlin DeFrancesco and plans for a Nasdaq listing via a merger with Brag House Holdings.
By merging community-driven innovation with traditional sports culture, House of Doge is positioning itself — and Dogecoin — at the forefront of the next wave of crypto adoption in global entertainment and sports.
