ECD Automotive Design, a global leader in restoring and customizing luxury Land Rover Defenders and Range Rovers, has taken a bold step into the future. The company recently announced a groundbreaking $500 million equity facility with ECDA Bitcoin Treasury LLC. With this move, ECD plans to integrate Bitcoin into both its financial strategy and customer experience.
Bitcoin Meets Bespoke Automotive Luxury
Known for building some of the world’s most exclusive restored Land Rovers and Jaguars, ECD now offers clients the ability to pay for custom vehicles using Bitcoin. Whether you’re commissioning a one-of-a-kind Defender or a restored vintage Range Rover, ECD is now accepting crypto as a form of payment. To celebrate this integration, the company is offering a $21,000 upgrade credit to the first 21 new clients who pay in Bitcoin over the next 12 months.
This initiative aims to attract affluent crypto holders who value high-end craftsmanship and modern financial innovation. It reflects ECD’s belief that digital assets, especially Bitcoin, will be a core part of the future luxury economy.
Fueling Growth and Innovation with Strategic Funding
The $500 million equity facility gives ECD the flexibility to issue new shares as needed, allowing the company to control when and how it accesses capital. Before tapping into these funds, ECD will file the necessary disclosures with the U.S. Securities and Exchange Commission (SEC). The funds may be used to expand operations, invest in innovation, or strengthen the company’s Bitcoin treasury.
This strategic move is designed to align with long-term investors who see value in both the rising adoption of Bitcoin and the resilience of luxury assets. ECD’s leadership sees this as a forward-looking path that combines classic automotive craftsmanship with cutting-edge financial tools.
With this new direction, ECD Automotive Design is not only redefining luxury vehicle ownership but also leading a new era of crypto-integrated commerce.
