Ferrari expands its cryptocurrency payment option to European dealers, following a successful launch in the U.S., and plans to extend it globally by 2024, catering to high-net-worth clients’ demands.
Ferrari has announced that it will expand its cryptocurrency payment option to its European dealers by the end of July. This follows the successful launch of the scheme in the United States last year. Ferrari plans to offer this payment option in other countries by the end of 2024, where cryptocurrencies are legally accepted.
The decision to accept cryptocurrency payments in Europe is driven by the demand from Ferrari’s high-net-worth clients. The company aims to meet the evolving needs of its customers and improve their purchasing experience.
To manage these transactions, Ferrari partnered with BitPay, a leading cryptocurrency payment processor. This partnership allows Ferrari to accept payments in Bitcoin (BTC), ether (ETH), and USD Coin (USDC) in the U.S. Now, European customers will also have the option to pay using these cryptocurrencies.
Ferrari to Accept Cryptocurrency Payments in Europe
Despite the volatility of cryptocurrencies, Ferrari is embracing this payment method due to the growing interest from its clients. This move positions Ferrari as a forward-thinking company that values customer preferences.
Ferrari’s plan to expand cryptocurrency payments to more international markets by the end of 2024 shows its commitment to innovation and flexibility. As digital currencies become more accepted worldwide, Ferrari is ensuring that its customers have modern and convenient payment options.
By expanding its cryptocurrency payment scheme to Europe, Ferrari is setting a new standard in the luxury car market. This initiative highlights Ferrari’s dedication to meeting customer demands and staying ahead of industry trends.
