Fold Holdings has teamed up with Blackhawk Network (BHN) to launch the Fold Bitcoin Gift Card, a new way for everyday Americans to buy and gift bitcoin. This partnership is a major move to bring bitcoin into mainstream retail by offering it in a format people are already comfortable with—gift cards.
Making Bitcoin Easier to Access
Launched in May 2025, the Fold Bitcoin Gift Card is available for purchase online, with more retail locations coming soon. In-store availability is also expected later this year. Through BHN’s extensive network of over 400,000 retail and digital touchpoints, the card is now positioned for wide distribution across the U.S.
Fold CEO Will Reeves emphasized that the mission is to make bitcoin as accessible and easy to use as any other gift card. By placing bitcoin where people already shop, Fold is removing technical barriers and helping new users take their first steps into the world of digital assets.
No Wallet, No Problem
One of the standout features of the Fold Bitcoin Gift Card is its simplicity. It can be redeemed directly through the Fold App—no crypto wallet or technical knowledge required. This user-friendly approach makes it ideal for beginners, gift-givers, or anyone curious about bitcoin but unsure where to start.
The gift card also opens the door for retailers to get involved in bitcoin adoption without needing to change their systems or educate staff on blockchain technology. It’s a plug-and-play solution that meets consumers on their terms.
As digital currencies continue to grow in popularity, the Fold Bitcoin Gift Card represents a big step in bringing crypto into everyday commerce. By bridging the gap between digital finance and traditional retail, Fold is helping make bitcoin not just a buzzword—but a practical tool for millions.
