Jiuzi Holdings, Ltd. (NASDAQ: JZXN) — a Hangzhou-based electric vehicle (EV) charging station operator — has made headlines with a groundbreaking corporate treasury decision: the company will allocate up to $1 billion toward digital asset purchases, beginning with Bitcoin, Ethereum, and BNB.
Following the announcement, JZXN stock surged over 40% in premarket trading, signaling strong investor enthusiasm for this bold move into crypto.
A Strategic Shift Toward Digital Assets
Jiuzi’s leadership views this treasury policy change not as speculation, but as a long-term hedge against macroeconomic uncertainty. According to newly appointed COO Dr. Doug Buerger, a veteran in blockchain and AI, the initiative is about building sustainable shareholder value while embracing the financial infrastructure of the future.
The company emphasized that self-custody is off the table. Instead, Jiuzi will work with top-tier third-party custodians to safeguard its crypto assets, ensuring institutional-grade security.
Oversight will be handled by a newly formed Crypto Asset Risk Committee, led by CFO Huijie Gao. This committee will be responsible for governance and compliance, with regular updates provided to both the board of directors and the public via SEC filings.
Bitcoin, Ethereum, and BNB First — Others May Follow
The initial digital asset allocation will focus on the three major cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), and BNB. Jiuzi’s board has made it clear that any expansion into additional tokens or more complex crypto strategies will require further board approval, underscoring a cautious but forward-thinking approach.
CEO Tao Li stated that the move is aimed at “protecting and enhancing shareholder value,” placing Jiuzi among a growing list of mid-sized corporations that are integrating digital assets into their financial strategy.
This move represents more than a simple portfolio diversification. It’s a signal that crypto is becoming an accepted part of mainstream treasury management, especially among innovative companies looking to stay ahead of economic shifts.
