Tokyo-listed Metaplanet Inc. (TYO:3350) has made another major move into the crypto space, acquiring 797 additional Bitcoin (BTC) in a bold show of confidence in the digital asset. This latest purchase brings the company’s total Bitcoin holdings to 16,352 BTC, strengthening its position as one of the top public corporate holders of Bitcoin globally.
¥18.38 Billion Spent as Bitcoin Surpasses $121,000
Metaplanet revealed that the latest purchase was made at an average price of ¥18.38 billion, or approximately $117,451 per Bitcoin. The announcement was made early Monday morning (Japan time), shortly after Bitcoin reached a historic milestone — an all-time high of $121,156.40 on July 14, 2025.
With this acquisition, the company’s Bitcoin treasury is now worth more than ¥211.89 billion, reflecting a sharp pivot in Metaplanet’s long-term investment strategy. The move signals growing confidence in Bitcoin as a digital store of value amid increasing institutional adoption and market maturity.
From Hotel Operator to Bitcoin-Focused Firm
Metaplanet’s evolution is striking. Originally operating in the hospitality industry, the company has undergone a full-scale transformation, shifting its core focus to digital assets — particularly Bitcoin. This pivot has made Metaplanet one of Japan’s most prominent corporate advocates for BTC adoption.
The latest purchase comes at a time of rising institutional interest, fueled by strong inflows into spot Bitcoin ETFs and optimism around upcoming regulatory decisions in the United States. These developments are contributing to a broader wave of corporate and investor enthusiasm around Bitcoin as a hedge against inflation and macroeconomic uncertainty.
As the crypto market matures and institutional infrastructure strengthens, Metaplanet continues to position itself at the forefront of corporate Bitcoin adoption. Its aggressive accumulation strategy reflects a deep conviction in the long-term potential of BTC — not just as an asset, but as a financial cornerstone in a digital-first economy.
