Morgan Stanley, the world’s largest wealth management firm, is making a major move in the digital asset space. Beginning October 15, the financial giant will allow all clients—not just ultra-wealthy investors—to access cryptocurrency investment products. This marks a major shift in the firm’s approach, as it previously restricted crypto access to individuals with at least $1.5 million in assets and a high risk tolerance.
Cryptocurrency Access Expands to Retirement Accounts and Beyond
Starting mid-October, Morgan Stanley’s financial advisors will be permitted to offer crypto funds to clients across all account types, including retirement accounts like IRAs. This change broadens the reach of crypto investment opportunities to millions of investors who were previously excluded.
Currently, the firm limits offerings to bitcoin funds managed by BlackRock and Fidelity, but is actively monitoring the market to expand its list of approved crypto products. Morgan Stanley plans to implement automated risk checks to protect clients from overexposure to crypto’s volatility—particularly important as more conservative investors enter the space.
E-Trade Platform to Support Direct Crypto Trading
This policy change follows another major announcement: Morgan Stanley’s E-Trade platform will soon support direct trading of bitcoin, ether, and solana. This positions the firm as one of the few major Wall Street institutions offering integrated crypto investment services.
With $8.2 trillion in client assets, Morgan Stanley is clearly aiming to become a leading player in digital asset wealth management. Its internal investment committee is recommending a cautious approach, advising crypto allocations of up to 4% based on a client’s individual financial goals and risk profile.
