Steak ‘n Shake has reported a strong 10.7% increase in same-store sales for the second quarter of 2025, and a big part of that success may be due to its bold move into cryptocurrency. The company shared the update on X (formerly Twitter), expressing gratitude to the Bitcoin community and calling the digital currency a “game changer” for its business.
Bitcoin Payments Cut Costs and Boost Efficiency
CEO Sardar Biglari released the quarterly results this week, emphasizing the impact of Bitcoin on the company’s bottom line. Meanwhile, Chief Operating Officer Dan Edwards elaborated on the benefits of crypto integration during his appearance at the Bitcoin Conference this past May.
According to Edwards, Steak ‘n Shake has managed to slash payment processing fees by 50% since adopting Bitcoin, streamlining transactions and improving operational efficiency. This cost reduction comes at a time when many restaurant chains are struggling with rising expenses and tighter margins.
Crypto-Friendly Customers Fuel Growth
The move has also attracted a new wave of customers who prefer using digital currency, aligning with the company’s updated slogan: “Bitcoin, Burgers & Beyond.” By leaning into the growing popularity of crypto, Steak ‘n Shake is positioning itself as one of the first major fast-food brands to embrace Bitcoin in a meaningful way.
With plans to expand its digital payment options even further, Steak ‘n Shake aims to stay ahead of the curve in the evolving restaurant industry. As more consumers seek alternative ways to pay, the chain’s early adoption of Bitcoin could continue to drive growth and set a precedent for competitors.
