As stablecoins continue to gain legitimacy in global finance, Transak CEO Sami Start believes their next wave of adoption will be largely invisible to the average user. Unlike typical crypto brands that seek public recognition, Transak is taking a different path — focusing on white-label APIs that allow companies to integrate stablecoins seamlessly into their services without highlighting the underlying technology.
Backed by $40 million in funding, Transak has built its reputation as a bridge between traditional finance and crypto, enabling users to buy digital assets using fiat currency. Now, the company is shifting its focus from speculative trading to helping users onboard directly into financial applications powered by blockchain infrastructure.
A Subtle Shift Toward Everyday Use
According to Start, stablecoin adoption is moving into a stage where users might not even realize they’re interacting with crypto. He points to PayPal’s Venmo as an example — the app quietly tracks balances in both U.S. dollars and PayPal’s own stablecoin, PYUSD, without making the experience feel any different for consumers.
This “invisible adoption” model is expected to grow as major institutions begin to explore stablecoin integration following the U.S. GENIUS Act, which has strengthened the legitimacy of dollar-pegged tokens. Start believes that this shift will bring stablecoins closer to mainstream financial infrastructure, with companies embedding them as backend payment rails rather than front-facing products.
Transak’s White-Label Strategy and Global KYC Compliance
Transak’s new focus on white-label stablecoin solutions allows businesses to add crypto functionality to their platforms while maintaining their own branding. The company manages the KYC (Know Your Customer) and regulatory processes across different jurisdictions, reducing complexity for partners and enabling faster deployment.
This approach mirrors how the California DMV used blockchain technology to modernize its systems without promoting the underlying network. For Transak, keeping the technology behind the scenes is a strategic move — it helps companies tap into the benefits of stablecoins, such as faster settlements and low-risk yield opportunities, without disrupting user experience.
Experts suggest that stablecoins could provide tech firms with new revenue streams through interest generated from reserve assets, making them a valuable addition to modern financial ecosystems.
