Walmart’s fintech arm, OnePay, is preparing to launch cryptocurrency trading and custody features later this year, signaling a major expansion into digital finance. According to sources familiar with the matter, users will soon be able to buy, sell, and store popular cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH) directly within the OnePay mobile app.
The crypto functionality will be powered by Zerohash, a crypto infrastructure startup that enables compliant trading and custody services. This move positions OnePay to compete directly with platforms like PayPal, Venmo, and Cash App, all of which already offer crypto trading to millions of users.
OnePay’s Push Toward Becoming a Digital “Super App”
Launched in 2021 as a joint venture between Walmart and venture capital firm Ribbit Capital, OnePay has gradually expanded its footprint in the financial services space. Its offerings already include:
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Savings accounts
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Credit and debit cards
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Buy Now, Pay Later (BNPL) loans
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Wireless mobile plans
With the addition of cryptocurrency support, OnePay is taking a major step toward becoming an all-in-one financial platform, or “super app”, designed to serve the everyday needs of millions of Americans.
This crypto integration will allow users to convert digital assets into cash, making it easy to use funds for purchases at Walmart stores, pay bills, or send money—without needing to leave the app.
Why Walmart’s Entry Into Crypto Matters
Walmart’s reach is massive, with over 150 million U.S. shoppers visiting its stores and online platforms each week. By embedding crypto services into its financial ecosystem, OnePay could rapidly accelerate adoption of digital assets among mainstream consumers—many of whom may be trying crypto for the first time.
This launch also comes as traditional banks and fintechs are expanding their crypto capabilities, suggesting growing acceptance of cryptocurrencies within regulated financial systems. As more users become comfortable with digital assets, Walmart’s customer base could serve as a powerful launchpad for crypto’s continued growth in the U.S.
With OnePay’s new crypto offering expected to go live by the end of 2025, the fintech race to become the go-to financial app for U.S. consumers is heating up—and Walmart is ready to compete.
