Bitpanda, a well-known crypto investment platform based in Austria, has officially expanded its services to the UK. With ambitious growth plans, the company is aiming to become one of the country’s top three crypto platforms within the next two years.
This UK expansion includes both Bitpanda’s popular retail investment app and its Bitpanda Technology Solutions – a white-label service that enables banks, fintechs, and other financial institutions to offer crypto trading directly to their customers.
Bitpanda Offers 600+ Crypto Assets to UK Investors
British users now have access to over 600 cryptocurrencies, thanks to Bitpanda’s feature-rich app. The platform combines simplicity with security, making it easy for both beginners and experienced traders to invest in digital assets.
Lukas Enzersdorfer-Konrad, Co-CEO of Bitpanda, shared that the company is not only focusing on strengthening its retail offering but also actively working to partner with local financial institutions. The goal? To help banks and fintech companies roll out crypto investment options under their own branding, using Bitpanda’s secure infrastructure.
Competing with Big Players and Educating Through Sports Partnerships
Bitpanda enters a competitive market, going head-to-head with established names like Binance UK, Coinbase, and Kraken. But the company is betting on innovation and partnerships to carve out its space.
One key move is Bitpanda’s partnership with Arsenal Football Club, naming it the “Official Crypto Trading Partner” of the Premier League team. Through this collaboration, Bitpanda plans to engage and educate Arsenal’s global fanbase on digital asset investing and crypto literacy – a strategy that aligns with the company’s broader mission of making investing accessible to everyone.
While crypto regulation in the UK has faced delays, major players like Bitpanda are pushing forward under existing frameworks. Enzersdorfer-Konrad emphasized the importance of clear, consistent rules that promote safe innovation and help position the UK as a global leader in responsible crypto development.
As Bitpanda establishes its presence in the UK, all eyes will be on how it leverages its European experience, strong tech stack, and high-profile partnerships to grow in a market that’s rapidly evolving.
