Boyaa Interactive International Limited has made a bold move into the crypto space, increasing its Bitcoin holdings by 290 BTC over a span of just three weeks. The Hong Kong-based gaming company spent approximately HK$257 million (US$32.9 million) on the purchase, bringing its total reserves to 3,670 BTC.
This latest investment was funded entirely through internal resources and exceeded previously approved transaction limits, prompting a special shareholder disclosure. Each Bitcoin was acquired at an average price of $62,878.
Bitcoin as a Strategic Asset for Web3 Transformation
Boyaa isn’t just treating Bitcoin as a financial hedge — it’s positioning the cryptocurrency as a key pillar in its transition to a decentralized, Web3-powered gaming ecosystem. According to the company, Bitcoin’s scarcity and long-term value make it an ideal strategic asset to support innovation in the blockchain gaming space.
In fact, Boyaa noted that its Bitcoin holdings per 10,000 shares rose by 12% in 2025, directly enhancing shareholder value. The company sees this not just as a financial gain, but as a fundamental move in building its future infrastructure around decentralized technologies.
Positive Market Response and Industry-Wide Momentum
Market analysts have responded favorably to Boyaa’s strategy, maintaining a “Buy” rating on the company’s stock and setting a price target of HK$8.50. The sentiment reflects growing confidence in firms that are integrating Bitcoin and blockchain into their core business models.
Boyaa’s move is part of a larger trend among Asian companies embracing Bitcoin. For example, Hong Kong’s Ming Shing Group recently made headlines by purchasing 4,250 BTC valued at US$483 million. This surge in institutional Bitcoin acquisition highlights increasing competition in both the cryptocurrency and Web3 spaces.
As Boyaa positions itself as a leader in Web3 gaming, its aggressive Bitcoin strategy could prove to be a competitive advantage — not just financially, but in how it reshapes the future of gaming.
