Brazilian fintech Méliuz is taking a bold step into the world of cryptocurrency. The company has announced a share offering worth 150 million reais (around $26.45 million), with the goal of using the funds to purchase bitcoin. This move positions Méliuz among the growing number of financial technology firms embracing digital assets.
Share Offering Set for June 12
Méliuz will raise the capital by issuing over 17 million new common shares, with the pricing scheduled for June 12. The offering has the potential to expand by up to 200%, depending on investor demand—highlighting the strong interest in crypto-related ventures.
The funds will go directly toward acquiring bitcoin, signaling Méliuz’s confidence in the long-term value of digital currencies. This strategy also reflects broader trends in the fintech sector, where companies are increasingly integrating blockchain and decentralized finance (DeFi) into their business models.
A Strategic Move Toward Crypto Innovation
This investment is more than a financial play—it’s a clear signal that Méliuz is aligning with global shifts toward digital and decentralized finance. By adding bitcoin to its balance sheet, Méliuz aims to strengthen its innovation strategy and appeal to a younger, tech-savvy audience.
The company’s decision underscores the rising institutional interest in crypto and could set the stage for other fintechs in Brazil and Latin America to follow suit. As the share offering nears, all eyes will be on investor response and the impact of this bold move on Méliuz’s future.
