Japanese investment firm Metaplanet is making waves in the crypto and financial world with a bold strategy to leverage its growing Bitcoin reserves for aggressive business expansion. The Tokyo-listed company recently increased its Bitcoin holdings to 15,555 BTC after purchasing an additional 2,204 BTC this week for $237 million. That works out to an average price of $107,700 per coin.
Metaplanet Aims to Hold 1% of All Bitcoin by 2027
Under the leadership of CEO Simon Gerovich, Metaplanet has set its sights on owning over 210,000 BTC by 2027 — roughly 1% of the total Bitcoin supply that will ever be mined. Gerovich likens the strategy to a modern-day gold rush, saying the company must reach “escape velocity” by leveraging Bitcoin as a core financial asset.
The plan? Use Bitcoin as collateral — similar to how government bonds are used — to raise capital for acquiring cash-generating businesses. Among the top targets: a potential digital bank in Japan, which would mark a major shift for the company.
Originally focused on the hospitality sector, Metaplanet has dramatically repositioned itself as a Bitcoin-centric investment firm. The results have been stunning. In 2025 alone, Metaplanet’s stock has surged more than 345%, lifting its market capitalization to over $7 billion.
Following MicroStrategy’s Lead with a Unique Twist
Metaplanet’s aggressive Bitcoin accumulation strategy mirrors that of U.S.-based MicroStrategy, which holds over 597,000 BTC and is widely seen as the institutional poster child for Bitcoin adoption. However, Gerovich is carving his own path.
Unlike MicroStrategy, which has used convertible debt to fund its growth, Metaplanet is avoiding that route. Gerovich has ruled out issuing convertible bonds to prevent any future obligations tied to fluctuating share prices. Instead, he is open to raising capital by issuing preferred shares, a move that could give the company more financial flexibility without diluting shareholder value.
By anchoring its expansion on Bitcoin, Metaplanet is betting big on the future of digital assets — not just as a store of value, but as a strategic asset to power real-world growth. With a goal of acquiring revenue-generating companies and potentially launching a digital bank, the firm is transforming itself into a new kind of financial powerhouse built on blockchain principles.
As the crypto market evolves, all eyes are now on Metaplanet to see whether its Bitcoin-first playbook can unlock a new era of corporate growth and digital banking innovation in Japan.
