K33, a leading crypto brokerage based in Norway, has made a bold move into Bitcoin by raising 60 million Swedish krona (approximately $6.2 million USD) to build its own BTC treasury. The company announced on May 28 that the entire amount will be used to purchase Bitcoin at current market prices—potentially acquiring up to 57 BTC.
A Strategic Shift Toward Bitcoin Reserves
The funding came through a combination of convertible loans and new shares, signaling strong investor interest in K33’s long-term vision. CEO Bull Jenssen stated that Bitcoin is positioned to be “the top asset of the decade” and emphasized the company’s high conviction in its value.
According to Jenssen, this move isn’t just about holding digital assets—it’s about aligning their core business with the financial infrastructure of the future. “We’re not waiting for government initiatives,” he said. “We’re building our own reserve to generate operational synergies with our brokerage services.”
Expansion Across the Nordics and BTC-Backed Lending
K33’s Bitcoin treasury initiative is just one part of its broader growth strategy across the Nordic region. The company also plans to launch BTC-backed lending services, tapping into the growing demand for crypto-collateralized financial products.
Jenssen views Bitcoin not only as a store of value but also as a strategic asset that can help unlock new revenue streams and partnership opportunities. Despite the bold announcement, K33’s stock closed the day down slightly by 1.96%, indicating a relatively calm market response.
As institutional interest in Bitcoin continues to grow, K33’s aggressive move may position the firm as a pioneer among European crypto brokers in integrating BTC directly into its financial framework.
