Strive Asset Management, in partnership with Asset Entities, has announced a significant $750 million private investment in public equity (PIPE), with an additional $750 million available through warrant exercises—bringing the total potential funding to $1.5 billion. This major capital infusion is aimed at launching Strive’s aggressive entry into the Bitcoin market, with a unique strategy that goes far beyond traditional crypto treasury models.
A New Kind of Bitcoin Treasury Strategy
Unlike conventional corporate Bitcoin holdings that simply aim to mirror Bitcoin’s performance, Strive is taking a bold new approach. According to CEO Matt Cole, the firm is focused on long-term outperformance, utilizing advanced alpha-generating strategies typically seen in hedge fund environments.
Strive plans to use the new funding to acquire a mix of distressed Bitcoin-related assets, including discounted biotech firms with high-growth potential, legacy Bitcoin claims such as those linked to Mt. Gox, and structured Bitcoin credit products. These moves are designed to provide a high upside in parallel to core Bitcoin appreciation—setting Strive apart from existing players in the space.
PIPE Deal Priced at a 121% Premium
The PIPE was priced at $1.35 per share, representing a notable 121% premium to Asset Entities’ last closing price. The deal was led by top-tier institutional investors and supported directly by Strive’s leadership, including CEO Matt Cole.
Importantly, Strive opted not to use debt financing for this investment. This decision allows the firm to maintain leverage capacity for future opportunities, preserving flexibility in what’s expected to be a highly dynamic market environment.
Further details about Strive’s strategy and future roadmap will be revealed during Matt Cole’s keynote at the upcoming “Bitcoin for Corporations” conference in Las Vegas. The presentation is anticipated to provide deeper insights into how Strive aims to redefine Bitcoin treasury management at the institutional level.
